We are writing this article to reiterate the importance of having a branded email which in today’s world has become more of a necessity than a choice. Lots of businesses today continue to use firstname.lastname@example.org as their email id and this will most likely always do more harm than good to your business. Here are 4 simple and very obvious reasons why your business should only use a branded email address for all communications. Let’s begin!
Be Professional: Using email signatures like @Gmail, @Hotmail and @Yahoo can make your business look inexperienced and unprofessional. If you want your customers to take your business seriously, then it’s important to assure them that you’re a well established business. Where first impressions carry a lot of importance, a branded email address is extremely essential in establishing such an image.
Build trust: One of the golden rules of business is to build a relationship of trust with the customer. Communicating with customers using a branded email address ensures they know they’re dealing with the right guys. Put yourself in the customer’s shoes and think of how many lucrative offers you have passed up on just because the email came from a stranger and from an unbranded email address which made it seem suspicious. We’re betting this has happened almost 100% of the time.
Promote your Brand: Think about it. Every email that you send using a branded email address helps in the marketing and branding of your business. Why waste energy promoting @yahoo @gmail, @hotmail, etc. when you could promote your business instead! With a branded email address like email@example.com , the customer knows he can go to yourcompanyname.com to find out more about your company.
It’s FREE: If you have a domain name then chances are that you already have a few email addresses that you can setup for free. At SparkHost, every domain name gets 2 email accounts that you can brand, absolutely FREE! All you need to do is setup your email address and you’re good to go. You also get free email addresses with our hosting packages. For more serious email users that would like a large number of accounts with more features, our email hosting solution has multiple offerings to best suit your needs.
If you’re still using an unbranded email address for your business, we hope these reasons have helped change your mind. It’s time you give your business the attention it deserves! Bring the change and let your business grow